Last year we discovered the great Derek for the Spot the Bull campaign. Now it’s time for Winston to take the place of his dad. Streaming, play with friends in order to win tickets for the great Glastonbury festival. One more time Orange gave the key of the project to Poke London.
The line-up for this festival is as always really good.

Categories: Interactive · Music · advertising · campaign · creative · viral
Tagged: cow, farmer, festival, game, glastonbury, orange, spot the bull, streaming, winston
After a long time away from this blog (but always on Twitter), I start another blogging experience….
This time is to let you know (in case you don’t know) that a leg of the Smirnoff Experience will take place in Paris, July 2nd. The event takes place at La Cigale and It’s an experimental night with Mark Ronson & Duran Duran. The other part of the night is with Ed Banger, the excellent french label.
Duran Duran will play 30 - 45 minutes.
There’s some tickets on worldtickets but it’s so expensive and I don’t know if this website is safe.
Nothing is previous by Smirnoff on the Internet. It’s a pity.
Categories: Music · musique
Tagged: concert, duran duran, ed banger, experience, la cigale, mark ronson, Music, musique, show, smirnoff
A brand new website around Nina by Nina Ricci. A kind of community around the fragrance. Every month a video, infos.
Any comments about the look and feel ? concept ?

Categories: communauté · community · parfum · perfume
Tagged: blog, copines, copinesdenina, nina, nina ricci, puig
A funny website for the cin-king company… The campaign works because you can find on some cars forums, people who wants to know where they can buy these cars, if it’s a new company.
Just go to the website and you’ll discover who is behind.

Categories: campagne · campaign · car · viral · voiture
Tagged: automobile, cars, cin king, smart, transport, véhicule, voiture
A few pics of Vegetalizor on les Champs Élysées. A beautiful grass suit. Cool to see people smiling and happy just because a guy ask them for nature hug and gives flowers. More about vegetalizor soon.
Quelques photos de Végétalizor sur les Champs Élysées avec son habit de pelouse. Toujours agréable de voir les gens sourires et être heureux. Il suffit pour cela d’un calin nature et de quelques fleurs.
Categories: nature · social · viral
Tagged: calin, calin nature, free hug, grass, grass suit, hug, nature, nature hug, pelouse, silvere, végétalizor, vegetalisor
Tomorrow an happening on Les Champs Élysées in Paris around 3.PM. A Tree Hug with a grass guy…..
Come and have some fun with trees !
Categories: nature
Tagged: arbre, event, fun, grass, happening, hug, nature, nature hug, pelouse, tree, tree hug
D’accord, je n’ai pas vu tous les défilés mais j’ai vu des choses très intéressantes.
Surtout chez Balenciaga où Nicolas Ghesquière fait des merveilles ! Les drapés sont splendides et le travail sur les matières top.
Stefano Pilatti pour Yves Saint Laurent a réalisé des choses très intéressantes avec des choses très structurées et remettant enfin YSL à la place qu’il mérite.
De très belles choses également chez : Mars Jacobs, Stella Mc Cartney, Hussein Chalayan, Commuun,… et Margiela.
Categories: fashion · luxe · luxury · mode
Tagged: balenciaga, commuun, fashion, ghesquiere, hussein chalayan, margiela, mccartney, mode, stefano pilatti, stella, ysl, yves saint laurent
Categories: Music · communauté · community · musique
Tagged: rcrdlbl music musique artiste communaute band groupe ar
We work on a lot of project around music community, live events.
Everybody say, there’s a problem with the music industry but when you’re on the internet, it’s probably one of the most attractive and interesting industry. Some community around artists, a music style, … But actually, you can find some website where you can help an artist to create a record, be a producer of a band. If i’m not wrong the first was Sellaband in Netherlands and now you’ve a lot of look a like. In France, you’ve My Major Company, Spidart, ZapLoop. Any other projects in music let me know I’m really interested.



Categories: Music · communauté · community · musique
Tagged: sellaband spidart mymajorcompany musique music communit
January 22, 2008 · 1 Comment
I Like Uniqlo a cool brand with some cashmere, and fun tshirts. Now they’ve a store in France. The whole work around the brand is a kind of reborn. This website is a perfect exemple : Cool animations, Beautiful pictures, an interactive website. You must try it !!!
The french store is at La Défense.

Categories: Interactive · creative · website
Tagged: brand, Interactive, uniqlo, uniqlock