IdeasRus

Entries from February 2007

Social Surfing

February 26, 2007 · No Comments

There’s a lot of blablabla around the web2.0. Sometimes, it’s really boring. Delicious, You Tube, Flickr are very useful and change a few things in our online lifes.

me.dium is a new kind of social Surfing. You can see where your friends are, push some interesting websites,… Try it let me know your thoughts.

me.dium

Categories: me.dium · social · surfing · web2.0

Volvo C30 Campaign

February 26, 2007 · No Comments

In all my clients speeches I say we should have emotions in front of a creation. Good or Bad.

I really like the brand new campaign “like or hate it” for the VolvoC30. Moreover, they surf on the wave of the 2.0 when they ask impressions of the consumer.

Volvo C30

Categories: Communication · Marketing · c30 · campaign · viral · volvo

Long life Kasabian

February 26, 2007 · No Comments

Last friday, I saw kasabian at the Bataclan (Paris).

I have to say I like the first LP a little bit less the second. That’s the reason why I’ve missed the concert at La Maroquinerie. But on stage that rocks really. Both LP’s are perfect when they play live.

The audience was really good. I remember the end of the concert when the band left and the public still sing along.

Highlights : Shoot the runner (1st song), Club Foot, Empire, LSF, By My side, and many more !

My video is too crap but i’ve just found this snippet on you tube… If you’ve something better…

Categories: bataclan · concert · kasabian

A laptop for everybody

February 12, 2007 · No Comments

Here it is the 100$ Laptop is born, it comes from the MIT brains. The one laptop per child association will help children in the poorest countries. Another good step in education.

I like the design it reminds me some old iBook….

One latptop per children

Categories: children · education · one laptop per child

Lucky I am

February 8, 2007 · No Comments

I was at the cabaret sauvage in Paris last tuesday for The Good The Bad & The Queen. A perfect place for this concert.

A really really good show in this intimate place I was just in Front of Damon Albarn and Paul Simonon. A strange feeling… Just Imagine I was in front of the Clash Bassist ! I was too young to see The Clash on stage but now I can say I saw a kind of rock Legend ! Damon really good as usual.

A crap video I shot with my cell.

Categories: Music · cabaret sauvage · concert · paris · the good the bad and the queen

Use your hands

February 8, 2007 · No Comments

I’ve always loved the Guiness communication. I remember the Excellent NoitulovE Campaign.

Now, they’ve done an interesting work on the internet with their Guiness Hands project.

You must to know a Guiness needs a few minutes to be ready to drink.

Categories: Interactive · campaign · guiness · videos · viral

Don’t drive fast

February 4, 2007 · No Comments

A funny idea by Danish Road Safety Council.
Speed Bandits should help us to respect speed limits. I don’t know what people keep in mind with this operation, speed limits or some blond hair girls …
Whatever, I find it funny.

Categories: campaign · safety · speed bandits · viral

Buy & Give

February 4, 2007 · No Comments

Happy New Year you know the blabla around. I wish you the best…. I don’t want to lie at the beginning of this brand New Year so I wish the best to friends and Family that’s all !

I would like to give you the URL of a Good Idea : Le Don Qui ne coute pas un rond
The name of the campaign is funny and it’s for a good goal the FIDH : the Human Rights Defender Association.

Of course, it’s not really creative because there’s a lot of organization who “use” part of your money to feed caritative organization. The (red) product are a good idea too. In this way, I like the american express red website done by friends of mine at Poke.

A like the symbol… My first post this year, is a kind of social contribution !

Categories: american express red · caritative · fidh

Congrats to all of us !

February 4, 2007 · No Comments

Just have a look on the TIME magazine.

Categories: Uncategorized

Comments on every videos

February 4, 2007 · No Comments

I was on a competition for a viral marketing campaign. It’s always funny to receive a brief with “viral marketing” because viral is a consequence nothing else. We hope a campaign to be viral but the only one decision maker is the consumer and you know the blabla : On the internet, the consumer is a kind of king, he votes or not for your brand whatever is your will, your banners,…

Whatever, just a little word about an interesting company and their good tool. BubblePLY offers you the ability to add comments on any videos you have. Also works with You Tube, Meta Cafe, MySpace,… It’s really easy to use ! I bet some videos can be viral !!!

Categories: Marketing · bubbleply · viral