IdeasRus

I’ve just found it over the web. An excellent campaign. It’s very well done, Art Direction, Concept,….

It’s a huge joke ! But in a way, you want to navigate all around the website, understand what will happen. I don’t want to tell you the reveal except the product information is quite good too.

Whatever Henry Needle Great pockets is a great idea. I post it on my blog, send it to friends of mine… is it viral ?

Who is behind this work ? What is the budget ?!!!!!

I’m an Apple addict since a long time. So now, I wait after the iPhone release. But, I can’t understand why this long awaited phone is not 3G ?! Any ideas ?

I’ve just found the Hyundai campaign for the Elantra car. They’ve chosen randomly 4 teams of 4. Participants don’t know each other. They only have a photo of them ! The goal is to find their teammates. The first team who find one another win the competition and 4 Elantra.

They play on the wish of people to be connected to each other even if they don’t know each other.

Hyundai will help them by giving clues.
I find this campaign really interesting because I imagine all these participants writing stuff on blogs, myspace, mobile (?) in order to find the good one. And in all their posts they’ll mention Hyundai and Elantra ! A perfect way for the brand to legitimate the use of their name in blogs, … Well done.

I wait for results !

I always thought that Coke spent a bunch of money on internet for a very bad result (particularly in France).

The brand new viral campaign by Coca Cola for Coca-Cola Zero is very good. Two Coca Cola employees want to sue Coke and they look for lawyers. The reason : Coke Zero and Coke have the same taste and consumers can be deceived.

Try the blind taste stuff with your friends, and also Sue who you want !

Which agency is behind ?

I love the movie Little Miss Sunshine. From a spirit point of view that reminds me Sideways.

I also love  Flashmob.

I’m a lucky guy for the release of the french Little Miss Sunshine DVD a Flashmob is scheduled march21st. More Info here.

Come and we’ll take a drink after ?

Do what you want with a video. It’s what Vidavee offer with the Graffiti Vidavee Product.

    You can add text, draw, pics to every videos you want. I’m afraid of what people can do with some videos….

It’s a pity it doesn’t work with Daily Motion.

This week Netvibes launch a new service.

Once again Netvibes has a good idea.  With the UWA projet, we will have universal widget. Whatever your widgets are all can be compatible. I’ve heard about a problem with Yahoo ! Not sure… If you have an info, let me know.

Last night I was at Paris Le Zénith. I saw one more time The Killers on stage. A very good show an excellent audience and a good sound. But The show was a little bit under the previous show at Le Bataclan.

Of course, they played their great songs : Jenny was a friend of mine, Somebody told me, Mr Brightside, Read my mind, Bones, When you were young and one of my fave Indie glamourous. But it missed something…. Probably the order of the songs in the track list… Probably Brandon was too alone on stage…

I took some pics. You can see them on my flickr.

Also the “movie” introduction for the concert.

Last friday I saw Vanessa and the O’s at the Showcase in Paris. The sound was crap but the performance was really good. I don’t understand why she doesn’t have more success. Her songs are cool with a sweet melody. If you don’t know her songs start with : La bagatelle, Charlie Charlie, NY Hotel.

I shot a video with my cell phone.

Hey guys do you remember the first thuesday ? A great place to discover projects, meet people, VC’. They left with the bubble explosion.

Since one year, we’ve have some new places to discuss. Last week I went to the mobile monday event, really interesting. I saw good ideas, good projects. My fave was Plazes. The tool is to locate friends, restaurants, … near you.

I’ve heard about a brand new event Open Cafe. It takes place at the Starbucks Opera in Paris. The goal is to meet people and discuss around a coffee (not a tea sniff….).