With the Twitter concept “what are you doing ?”. You’ve now a lot of babies or concept around this kind of micro-blogging.
One of them : Shopalize a community around your shopping. As i’m concern, I’ve just bought the brand new Nokia e61i (good stuff !).
We can create a new community : What will you do tonight ? or Why are you happy ? or…
Categories: Communication · communauté · community · twitter
Microsoft acquires aQuantive…. An answer to Google with the purchase of Double Click.
Now, Microsoft is building a strong advertising platorm.
In regard of the price why Microsoft didn’t put this money on the table for DoubleClick ?
Whatever, it’s another massive acquisition.
Categories: acquisition · aquantive · microsoft
A few weeks before, I’ve written something about the Hyundai campaign.
Volvo one of the most interesting and creative cars company on the internet has just launched a Hunt. They’re partner of Disney for the launch of the new Pirates of the Caribbean. You’ve to solve 22 puzzles some of them can be solved on the website but o complete one of the puzzle you must go to a Volvo dealership. A real good experience on & off.
The hunt seems to be a good way for games. I remember U2, Malice Box (Penguin),… If you know other hunts let me know.
Categories: creative · digital · viral · voiture · volvo
