IdeasRus

A funny website for the cin-king company… The campaign works because you can find on some cars forums, people who wants to know where they can buy these cars, if it’s a new company.

Just go to the website and you’ll discover who is behind.

Lexus is the sponsor of the Hybrid Debate. An interesting initiative where you can submit your ideas, thoughts and read interestings articles by experts, journalists. Free speech is everywhere in this website. The brand is ready to listen to differents views (like hybrid is not good enough,…).

I like the display style, another feeling with the brand. I feel more proximity.